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We use personal information for enabling the app and its services; for
KYC
authentication; for enabling customer support; for research and
development;
for enabling communications between you and us or between you and the
other
users; for enabling marketing and outreach; for automated decisions; for
legal compliance and requirements. We use the data collected from you to
ensure that the services are as up to date as possible and provided in
the
most optimal manner to you.
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We collect and use personal information for business purposes in order to
enable you to take advantage of certain other features of our Platform,
or
to provide information or interactive services through our Platform to
seek
your feedback or to contact you in relation to those services offered on
our
Platform.
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We further use your personal information (including your personal
contacts)
to:
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Resolve disputes;
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Troubleshoot problems;
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Help promote a safe service to all our users;
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Collect money;
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Measure consumer interest in our products and services, inform
you
about online and offline offers, products, services, and
updates;
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Customize your experience;
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Detect and protect us against error, fraud and other criminal
activity;
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Enforce our terms and conditions; and
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As otherwise described to you at the time of collection.
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In our efforts to continually improve our product and service offerings,
we
collect and analyse demographic and profile data about our users’
activity
on our Platform and undertake a risk profiling of the users.
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We identify and use your IP address to help diagnose problems with our
server, and to administer our Platform. Your IP address is also used to
help
identify you and to gather broad demographic information.
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We track your location to categorise users from the same geography
together.
Such information is used at the time of forming the clubs on the
Platform
and also profile users from a certain geography together.
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We collect the contact list from your device in order to detect
references
and autofill during your application process. The app also collects and
monitors your contact information , account type, contact last modified,
and
other optional data like relationship and structural address to enrich
your
profile on our platform. This information will be used in assessing your
risk profile, collection activity, and to ascertain your Mahak PL Club
limits on the platform. Moreover you will be able to (i) allow members
from
your contact list to join your Mahak PL Club; and (ii) refer the
Platform to
your contact list.
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We will occasionally ask you to complete optional online surveys. These
surveys may ask you for contact information and demographic information
(like pin code, age, or income level etc.). We use this data to tailor
your
experience at our Platform, providing you with content that we think you
might be interested in and to display content according to your
preferences.